Foundation & Vision
Define your brand identity, clinic culture, and mission. Learn about niche selection and sample clinic structures.
Team Architecture
Discover strategies for hiring, onboarding, pay structure, and defining roles/responsibilities for small, medium, and large clinics.
Systems & Operations
Implement the 4-Core, myConsultation, and Team Execution frameworks for efficient daily operations and patient journey tracking.
About the Course
Embark on a transformative journey with our 'Master Your Aesthetic Clinic' course. Gain invaluable insights into technology selection, compliance, patient experience enhancement, financial strategies, marketing tactics, and leadership development. Join us to revolutionize your clinic and achieve unprecedented success.
Meet Your Instructor
Dana Smith has spent over 22 years guiding people through transformation — first through patient consultations, and for almost 15 years, through laser and light-based aesthetics. As a Master Educator in Laser Physics and Skin Histology with deep specialization in Sciton platforms, she’s trained practitioners across the US, Canada, and the UK, turning complex science into confident, repeatable clinical skill. Her path started in 2001, coordinating patient consultations long before she ever touched a laser — work that earned her the nickname “Hundo,” for converting nearly every consultation she ran. That same instinct for connection still shapes how she teaches today: she doesn’t just hand you settings, she builds your understanding from the inside out, so you walk into every treatment room knowing exactly why you’re making the choices you make. In 2016, she founded LaserSmart Education, and has since worked hands-on with clinics from Arizona to London — training providers on everything from BBL and laser hair removal to advanced skin resurfacing and consultation methodology. She now lives in West London, where she continues to teach, write curriculum, and develop the next generation of confident, skilled laser providers. Her philosophy is simple: understanding before settings. Because when you understand the why, the how becomes second nature — and that’s where real confidence (and real results) begin. Because confidence is beautiful.
Course Curriculum
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1
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Lesson 1.3 – Aligning technology decisions with your clinic’s business model
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(Included in full purchase)
Lesson 1.4 – Case study: successful clinic launches (what they did right)
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Lesson 1.5 – Assignment: Define your “Clinic Technology Purpose Statement”
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LaserSmart Skin Society
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(Included in full purchase)
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2
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Lesson 2.2 – How to choose the right device for your market & team
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(Included in full purchase)
Lesson 2.3 – Consumables, maintenance, lifecycle & upgrade planning
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(Included in full purchase)
Lesson 2.4 – Financial modelling: device payback & ROI calculations
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(Included in full purchase)
Lesson 2.5 – Downloadable tool: Technology Decision Matrix
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(Included in full purchase)
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3
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Lesson 3.2 – Room design, safety protocols, regulatory compliance
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Lesson 3.3 – Team roles, training roadmap & competency ladder
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(Included in full purchase)
Lesson 3.4 – Launch checklist: pre-treatment to first patient flow
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4
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Lesson 4.2 – Pricing models and membership packages
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Lesson 4.3 – Bundling of technology services (stacking protocols)
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(Included in full purchase)
Lesson 4.5 – Assignment: Create your 12-month treatment calendar
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(Included in full purchase)
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5
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Lesson 5.2 – Digital marketing: SEO, PPC, social for aesthetic clinics
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(Included in full purchase)
Lesson 5.3 – Patient journey mapping: lead → consult → treatment → retention
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(Included in full purchase)
Lesson 5.4 – Referral & loyalty systems: turning patients into advocates
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(Included in full purchase)
Lesson 5.5 – Live Q&A / peer-review of marketing assets
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(Included in full purchase)
Ready to Transform Your Clinic?
Join now to unlock the secrets of successful aesthetic clinic management and take your practice to new heights!
$795.00